Many of us have been there, sporadically posting content and hoping for a miracle boost in sales or bookings. But let's face it: without a well-crafted content strategy, you might as well be navigating the social media seas blindfolded. Here's the reality check: random posts do not a content strategy make. And if you're serious about putting dollars in your back pocket, it's high time you got strategic.
Read MoreDive into the essentials of Facebook advertising with a beginner-friendly guide. Learn how to craft compelling ads that resonate, drive engagement, and boost your brand’s presence online. Perfect for businesses looking to connect with their audience and elevate their digital marketing game.
Read MoreYet, acknowledging the reality that not every business has the luxury to maintain, let alone increase, marketing spend, the focus shifts to maximising what you have. If DIY marketing is the path available, then doing it smarter is not just a choice; it's a necessity.
Read MoreYou've probably heard the terms social media schedule and content strategy as assumed they are pretty much the same thing. They do sound similar, but they're different beasts. Knowing what sets them apart is super important if you're looking to rock your online presence.
Read MoreTake it from a professional, managing social media over the festive break is tough. You want to be present for your audience, but also for your family and friends. The struggle to strike this balance is real.
Read MoreWe’ve said it a million times, but digital marketing is always on the move and you only have two options; keep up or fall behind.
Read MoreGetting the absolute most out of BFCM is an art, honestly. Planning and prepping your deals, discounts, ads and funnels are usually poured over in detail, but there are some super common mistakes we see repeated year after year that can sometimes cost 1000s in lost revenue. So let’s fix them.
Read MoreRemember, it's not just about making sales (even Santa checks his list twice), but also about making sure your customers have a great experience that builds long-term brand loyalty and gets them singing your praises for the following year.
Read MoreThe holiday season is fast approaching, and for businesses, that means it's time to gear up for one of the biggest shopping events of the year: Black Friday. Email marketing is a powerful tool to drive sales and engagement during this time, but it requires careful planning and execution. In this guide, we'll walk you through the steps to create an effective Black Friday email marketing campaign strategy.
Read MorePicture this: Real people, real opinions, and real experiences taking centre stage. That's UGC, friend!
Now more than ever we’re seeing just how great an impact UGC is having when used in social media ad campaigns and how it’s changing the game for brands.
Read MoreThis might be awkward to hear, but ads *alone* aren't going to scale you to the magic million. Engage customers through various channels like social media, search engines, email marketing, content creation, and collaborations with influencers.
Read MoreWhile going viral on Instagram may seem like a great way to get your brand in front of new audiences, there are several reasons why it's not a sustainable or reliable strategy.
Read MoreChatGPT is likely to have a significant impact, particularly on the rise of messaging apps and chatbots. By automating customer service inquiries, businesses can provide a more convenient and personalised experience for their customers, ultimately improving engagement and conversions.
Read MoreIf there is no other trend you jump on in 2023, make sure you invest time and effort into exploring how to use these best in your business to educate, entice and excite your audience.
Read MoreA huge misconception was that running Facebook & Instagram ads would no longer garner the same results, when really it just meant you could only see you were making sales, not where they came from. It's widely reported that there is roughly a 55% gap between sales seen on Shopify and what Facebook is reporting.
Read More…the best local SEO tactics are those that get you in front of your audience and build trust in your brand.
Read MoreContent marketing isn't an art form, it's a marketing strategy to lead people to an end goal — conversion. So whether your business uses content marketing as part of their inbound marketing strategy or not, there's likely some sales funnel you're trying to move leads through — and alignment is key.
Read MoreWhen it comes to e-commerce the majority of cons come from unrealistic expectations or unwillingness to do the hard yards to make it big.
Read More…the longer you’ve been low effort or quiet on your channel the harder it will be to revive i.e. this is a commitment and will take consistent effort over a long period of time. There are no shortcuts, we repeat: NO SHORTCUTS.
Read MoreTikTok has created a platform that gets users on there no matter whether they are a viewer or creator. This is genius really and the results speak for themselves, with 90% of TikTok users using the platform daily.
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